It started out as a late night ''what if '' idea after a few drams. What if we distilled the most heavily peated barley humanly possible, in the tall, narrow-necked Bruichladdich stills? The legendary Octomore, named for James Brown's farm above Port Charlotte, this is a dram that has taken the world by storm. The spirit of Octomore has been defying logic for over fifteen years. The “what if” moment that once seemed almost absurd has progressively morphed into something endlessly alluring.